Monday
Mar012010
The right way to show ads
Monday, March 1, 2010 at 11:05AM
I follow over 650 people Twitter from all over the world that all provide me a constant stream of information, jokes, news and rhetoric. I find it unbelievably valuable in my job as the Technology Trailblazer at LivePerson. Some of the people share security technology while others are sharing news about the latest and greatest trends with regard to cloud computing. All of these people (and more) make up the reason that I'm on Twitter. There are also some funny things that I follow just to give me a chuckle while I'm hunkered down during the day getting my work done.
Texts From Last Night (TFLN) is one of those accounts. They share some of the best quotes in 140 characters or less each and every day. From things like "(203): I can't, I'm busy. I've been walking around Tokyo on google maps for an hour" to a bit more scary humor like "(610): You're the 8th person from last night to text me this morning and ask if I'm ok" (which is from my home area code by the way), TFLN puts a smile on my face every time I hop on over.
One thing they started doing recently is posting sponsored texts. I'm not exactly sure where they get their content but they've done one thing particularly well -- They've kept it funny. One of the recent texts was "SPNSRD: (917): Out of the bottle, really..really??? (917): My rap style's crazy, that's how I roll http://tr.im/htmia". That link points to a very program on HBO called How to Make it in America. They kept the message in their normal style (ridiculous humor) and also linked up to a program that I'm assuming paid them a pretty penny. That's a fantastic way of advertising to the masses.
There was no need for crazy algorithms and targeted advertising as their entire feed is one targeted ad. College kids and young professionals alike (over 200,000 people) follow this account and saw that "ad" for the program and I'm sure that some of them even clicked on it. I know I did. I hope we see more sites and applications like this in the near future that take ads and make them totally relevant instead of those that simply sit on the sidebar that may not have anything to do with anything I'm actually interested in.
P.S. - Check out a couple more funny examples below:
Texts From Last Night (TFLN) is one of those accounts. They share some of the best quotes in 140 characters or less each and every day. From things like "(203): I can't, I'm busy. I've been walking around Tokyo on google maps for an hour" to a bit more scary humor like "(610): You're the 8th person from last night to text me this morning and ask if I'm ok" (which is from my home area code by the way), TFLN puts a smile on my face every time I hop on over.
One thing they started doing recently is posting sponsored texts. I'm not exactly sure where they get their content but they've done one thing particularly well -- They've kept it funny. One of the recent texts was "SPNSRD: (917): Out of the bottle, really..really??? (917): My rap style's crazy, that's how I roll http://tr.im/htmia". That link points to a very program on HBO called How to Make it in America. They kept the message in their normal style (ridiculous humor) and also linked up to a program that I'm assuming paid them a pretty penny. That's a fantastic way of advertising to the masses.
There was no need for crazy algorithms and targeted advertising as their entire feed is one targeted ad. College kids and young professionals alike (over 200,000 people) follow this account and saw that "ad" for the program and I'm sure that some of them even clicked on it. I know I did. I hope we see more sites and applications like this in the near future that take ads and make them totally relevant instead of those that simply sit on the sidebar that may not have anything to do with anything I'm actually interested in.
P.S. - Check out a couple more funny examples below:
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